by Emilia Rose Merchandise can be a fantastic way to expand your revenue and deepen engagement with your audience. If you've already sparked interest in an item through casual mentions, you're off to a great start! Here’s how to seamlessly incorporate merch into your release strategy and turn that buzz into a thriving opportunity. 1. Choose Merch That Aligns With Your Brand Your merch should resonate with your book’s theme, characters, or tone. Ask yourself: Does this item ti

by Emilia Rose Adding merchandise to your online store can be difficult. But adding merch to your subscription can prove to be even more challenging, because rewards (typically) happen on a monthly recurring basis. Today we’ll dive into what to expect and to consider when offering merchandise through your subscription. Where will you store your merch? If you expect to deliver any type of merch that’s not print-on-demand (POD), you need a place to store it in your house, an as

by Emilia Rose As a romance author who’s found success in the indie world, I've discovered that cross-promotions aren’t just effective—they're also one of the most enjoyable ways to grow my audience. Whether you’re just starting out or already a five- or six-figure author, cross-promos can boost your visibility, bring in new readers, and make marketing feel way less lonely. Here’s why I’m a big fan of cross-promos and how they've worked wonders for me. 1. Everyone Wins, No St