by Emilia Rose Merchandise can be a fantastic way to expand your revenue and deepen engagement with your audience. If you've already sparked interest in an item through casual mentions, you're off to a great start! Here’s how to seamlessly incorporate merch into your release strategy and turn that buzz into a thriving opportunity. 1. Choose Merch That Aligns With Your Brand Your merch should resonate with your book’s theme, characters, or tone. Ask yourself: Does this item ti

by Emilia Rose As a romance author who’s found success in the indie world, I've discovered that cross-promotions aren’t just effective—they're also one of the most enjoyable ways to grow my audience. Whether you’re just starting out or already a five- or six-figure author, cross-promos can boost your visibility, bring in new readers, and make marketing feel way less lonely. Here’s why I’m a big fan of cross-promos and how they've worked wonders for me. 1. Everyone Wins, No St