You’ve probably seen this advice a dozen times or more: “You need to have cliffhangers in your stories to keep people reading.” And if you’re coming from novel-style writing, this goes against a lot of writing and publishing advice, because novel readers can react negatively to cliffhangers. But why  do cliffhangers matter so much? Why do novel readers often hate them? And how can you use that to your advantage in serial fiction? Readers hate waiting more than they hate cliff