by Emilia Rose Launching a new serial is an exciting opportunity to capture readers’ attention and build a loyal following from day one. But to make it successful, you need a solid plan. Here’s how to structure your launch to maximize impact and set your story up for long-term success. 1. Start With a Hook Before anything else, you need a compelling hook—a one-liner or short pitch that makes your story irresistible. Think of it as your serial’s elevator pitch. It should be in