8 Benefits to Offering Audiobooks Alongside Text

by Emilia Rose

When it comes to storytelling, diversifying the way readers can access your work is a game-changer. Offering audiobooks alongside your text-based stories isn’t just about keeping up with trends—it’s about meeting your audience where they are. Here’s why adding audiobooks to your arsenal is worth it:

1. Reach a Broader Audience

Not everyone has time to sit and read a book, but plenty of people like to listen while driving, cleaning, or working out. By offering an audiobook, you’re opening the door to busy multitaskers, commuters, and anyone who prefers listening over reading.

Pro Tip: Think of audiobooks as the perfect gateway for people who say, “I don’t have time to read.”

2. Increase Revenue Streams

Selling your book in multiple formats means multiple opportunities for income. Some readers will buy both the ebook and audiobook, especially if they love the story. Plus, audiobooks often sell for a higher price than ebooks, so the profit margin can be pretty sweet.

Quick Fact: According to the Audio Publishers Association, audiobook sales are one of the fastest-growing segments in publishing.

3. Cater to Different Learning Styles

People absorb stories differently. Some love the tactile feeling of turning pages, others prefer scrolling through their Kindle, and then there are those who thrive on auditory input. By providing an audiobook, you’re catering to listeners who might not connect as deeply with text.

4. Build Emotional Connection

There’s something about a narrator’s voice that brings characters to life in a whole new way. A well-narrated audiobook can make readers laugh, cry, and feel closer to your story than ever before. It’s like giving your book an extra layer of personality.

5. Stand Out in a Crowded Market

Let’s face it: there’s no shortage of books out there. Offering an audiobook version helps your work stand out, especially if you’re in a niche or genre where not all authors take the leap into audio. It signals professionalism and a commitment to your audience.

6. Accessibility Matters

Not all readers can engage with traditional text. Whether due to visual impairments or learning differences like dyslexia, audiobooks offer an inclusive way to ensure everyone can enjoy your story.

7. Boost Reader Loyalty

People who listen to audiobooks often develop a strong connection with the narrator and, by extension, the author. Once they’ve enjoyed one of your audiobooks, they’re more likely to come back for more—or even check out your other formats.

Pro Tip: If you write a series, a great narrator can keep readers hooked for the long haul.

8. It’s Easier Than Ever

With platforms like ACX and Findaway Voices, producing an audiobook isn’t as complicated (or expensive) as it used to be. You can even try narrating it yourself if you feel up for it, though hiring a professional narrator usually gets the best results.

Final Thoughts on Offering Audiobooks Alongside Text

Offering audiobooks isn’t just a “nice to have” anymore—it’s a smart business move that benefits both you and your readers. Whether you’re looking to grow your audience, boost your income, or create a deeper connection with your fans, audiobooks are a powerful tool that can take your author career to the next level.

So, what are you waiting for? It’s time to give your story a voice. Literally.

Looking for insider advice about publishing, marketing, and reader engagement for indie authors? Sign up for our newsletter here to get weekly tips delivered right to your inbox!